EXTRA EXTRA READ ALL ABOUT IT

There is a continuing debate on what is considered “newsworthy.” Some elements of “newsworthiness” often cited are:
timeliness
is it unusual?
conflict or controversy
impact or effect
local connection
human interest
update to previous story
informative
relevance to current events/holidays,
is it breaking news?, etc.

Talking With The Media

There is still nothing that ups the reach of television media. The following are suggestions I gave to a female executive prior to her national exposure in the United States.